![]() ![]() If you’re a freelancer or content creator, you can stay as is, or you can take the extra step of switching to a Business account. Here’s what it will look like:Īs you can see, you can immediately access Insights with a Professional account. Once you’re finished, click “Done.”Īfter, go back to your profile. Choose your category and click “Done.”Ĭhoose the best category that describes you. Click "Switch to Professional Account”.īy switching to a Professional account, you can get access to Insights immediately - even if you’re not a business.ĥ. On your profile, click the hamburger icon on the top-right corner.Ĥ. First up, open up the app and click on your profile picture on the bottom right-hand corner of your feed. You can convert your Instagram profile to a Business account directly from your Instagram mobile app. Open up your profile on the Instagram app. Optional: Switch to a Business account.ġ.Click 'Switch to Professional Account.'. ![]() Open up your profile on the Instagram app.Here's how to convert your account in a few simple steps. The good news? If you're already using a personal account, you can switch to a business profile right from your phone. To use Instagram Insights, you must first have a business profile. That's why you'll be able to create a more effective Instagram strategy using Instagram Insights. Social media isn't any different from other aspects of your marketing in the sense that it can be measured and improved upon. You can certainly make business decisions based on gut feeling, but you're much more likely to hit the mark when you can validate assumptions with cold, hard facts.ĭata and analytics help you measure the impact of your marketing efforts across different channels to see if there's something you need to do differently - like target a different audience, post at a certain time of day, or experiment with a new content format. ![]() It tells you how they do things, what they prefer, and who they are. It’s important to understand your audience, too. It’s not just enough to know the raw numbers, such as the amount of likes you get for one post. Instagram Insights allows you to get access to important user engagement data for your business profile. From this data, you'll be able to identify what your audience likes and engages with the most to improve your Instagram strategy. Instagram Insights is a feature that allows Instagram Business Account users to see analytics related to their profile and posts. ![]()
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